Heineken International seem to be at this lark quite a bit -- Boak spotted them in Spain, for instance -- and the whole thing is as shameless as marketing ploys get:
Unlike the real thing, however, there was an actual choice of beer, though all were from the Paulaner stable. I'd never had Paulaner Hefe-Weissbier Dunkel before, so that's what I opted for. I'll admit to being quite fond of plain old Paulaner Weissbier when there's nothing better -- it has a nice spicy hop profile in amongst the banana fruitiness. I was hoping for some caramel on top of this with the Dunkel, but I didn't get it.
There are marginally more sweet estery notes in here, but they come very much at the expense of the bitterness, the whole experience leaving a slightly empty sensation at the finish up.Should I find myself back there this weekend I might just stick to the oktoberfestbier. Or go no further than Ely CHQ at the water's edge: they have O'Hara's Stout on draught.